STEP 1: KEYWORD RESEARCH AND GENERATION

On this step the keyword research and other ~~appName~~ maintenance activities are completed.

Research Keywords

Overview:

Keywords are special words that are identified to the search engines and are relevant to your web site’s theme.  Your site’s description or content should relate to the keywords chosen.

Keywords are the words or phrases that search engine visitors use to identify the type of content they want to the Search Engines to list.  Web sites can identify to the Search Engines the “words” and “phrases” that are relevant to the content of the website. If you would like to use other Keyword Search tools read the next help topic, "Upload Keywords Saved on your PC".

How to:

To get a list of related keywords, click on the “Click here to automatically pull keywords relating to any theme you want.” link. 

Keyword Research Image

Enter a word that best describes the theme of your web site or enter a word or phrase that best describes the theme for the group of template pages you want to create.   ~~appName~~ will then search for all related keywords that have been searched for on the Internet in the last 30 days and insert them into the Keyword Box.

Note: The keyword search tool will return the top 100 keywords related to your chosen theme.


Keyword Research Image

Once the keyword research has been completed, the "Get Related Keywords" window will close and the following window will appear indicating that it has completed the keyword research.

Keyword Research Image

TIP: If this is your first time using ~~appName~~, at this step it's smartest to just enter a few (2 or 3) keyword in the Keyword Box without generating more. Go through the entire process of creating template pages step by step and get a feel for the system and how your pages will turn out. You don't want to do all this keyword research work and then have to build many pages all over again because you decided to do something different at the last minute. So, start with one keyword first. It's very easy to create more pages later!

The ~~appName~~ Way:

Before proceeding to the next step, the professional ~~appName~~ user looks over the keywords that have been retrieved.  The professional user knows that not all keywords returned from a keyword search will be appropriate or will match the main theme of the site. If this is the case the pro will delete all the keywords in the Keyword Box that do not match the theme of the site. She knows that web sites with conflicting keywords will not rank as well with the search engines.

TIP: It is highly recommended that you save your keywords. Copy and paste them to a Notepad, Word document or other application separately. This will save you time and effort if you decide to alter these pages later.

There will be one keyword page created for each keyword that is found.

Background:

Keyword research can take many forms and follow many different schools of thought each following different theories.  We can’t describe the various approaches to keyword selection here as it would be an entirely new product that we would need to sell to you!

Once again, after you have created a list of keywords, save the results in a .txt file (using Microsoft Notepad), one keyword or keyword phrase per line.

Cleaning up the Keyword List:
Although not a separate action, this is a critical step to take at this time. Keywords returned from almost any keyword research tool contain inappropriate keywords. These keywords should be reviewed and any inappropriate keywords removed. Why is this important? It is very simple, having keywords that do not match the content of your website could cause your website to be penalized or the page not to be ranked by the search engines. Search engines are considering many different parts of a web page when analyzing the web page content. Including inappropriate or inapplicable keywords will only make your overall page and website rank poorer in the overall assessment.

Upload Keywords

Overview:

Keyword research can be done using a variety of tools with the final results saved on your local personal computer.  Once saved on your PC, these keywords can be uploaded into ~~appName~~.

How To:

If you are using a keyword list that you have saved on your personal computer please click the link:

"Click here to upload keywords saved on your personal computer."


A box will open which will allow you to browse your PC to select a .txt keyword list related to the website you are promoting.

Don’t forget, you are responsible for eliminating duplicate and inappropriate keywords from your lists.

The .txt file must have only 1 keyword per line.  The keywords should also follow the guidelines that were described in the previous step "Research Keywords".


Upload Keywords Image

You will know that the upload has completed when the keyword box is populated with keywords as shown below:

Upload Keywords Image

The ~~appName~~ Way:

Additional Keyword Search Tools
As mentioned earlier, there are many different tools for doing keyword research. For the ultimate keyword search tool use WordTracker. This service will create 10 times the keywords our system can. ~~appName~~ will only get keywords that contain your main keyword. WordTracker will find totally different but important and related keywords that are still on your sites topic including keywords that don't contain your main keyword. They also contain a filter option so that you do not get pornographic type template pages created. This will dramatically broaden the number and quality of the keywords you can use.

If you choose WordTracker you will be able to save the keywords in a file on your computer. This way if you ever need to create the same template pages again, you already have the keywords.

The keyword generator in ~~appName~~ would like to thank Overture for the use of it's keyword tool. Sometimes though the Overture tool can be down due to heavy use or other factors. If this happens when you are using ~~appName~~, you can try these resources:

http://www.enteryourkeyword.com/index.php
Look for the data entry box in the upper left corner of the page with the "Generate Keywords" button next to it.

http://www.webmaster-toolkit.com/keyword-research-tool.shtml
Very easy to use.

It is highly recommended that you save your keywords. Copy and paste them to a notepad, word document or other application separately. This will save you time and effort if you decide to alter these pages later.

There will be one keyword page created for each keyword that is found.
Enter Keywords

Overview:

For limited number of keywords, individual keywords or keyword phrases can be directly entered into ~~appName~~.

How to:

Enter each keyword or keyword phrase on a separate line. Click the "enter" key on your keyboard to enter a second keyword.

Saved Sessions

Overview:

A session is all of the actions taken to create a group of ~~appName~~ pages.  The “Session Settings” are all of the decisions and choices that were made while those pages were created.  Sessions and their setting’s information can be saved and recalled for use at a later date. This drop down menu provides you with a list of all of the sessions that you have previously saved.

How To:

To recall a previously saved session click on the “sessions Settings” dropdown.  Select (click on) the name of the session you want to recall.

The ~~appName~~ Way:

Professional Webmasters understand the need to keep their ~~appName~~ pages fresh with updated content.  This feature allows you to update the text of your template pages without changing the template page name, ensuring that your search engine listings are maintained.

Background:

~~appName~~ makes it is possible to save & recall all of the data, input, decisions and choices that you made during the creation of a group of template pages.  ~~appName~~ offers the ability to save savings for multiple session making it easier for you to recreate pages that will look the same as the saved group of pages at a later time. 

Maintain ~~appName~~ Log In

Overview:

~~appName~~ provides you with the option to update or change your ~~appName~~ password. This only affects your ability to login to ~~appName~~.

How To:

To change your ~~appName~~ password, click on the command "Click here to change your ~~appName~~ password"

Maintain Login Image

Clicking on the command line will open the "Change Your Password" dialog box. Enter your new password in the data entry area and click the "Set New Password" button.

Maintain Login Image

Once the password has been successfully change the following will be displayed at the top of Step 1.

Maintain Login Image

Maintain Your FTP Info

Overview:

~~appName~~ uses the File Transfer Protocol (FTP) to move files around on your web server. If you are going to change your FTP data on your server you must update the data in ~~appName~~ prior to making the change. This will allow ~~appName~~ to access your FTP information and to continue to operate correctly.

How To:

To begin the process of changing your FTP data within ~~appName~~, click on the "Click here to change the FTP username and password that ~~appName~~ uses for your server."

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When the "Change the FTP Info" dialog box opens:
  1. Enter your FTP Server Name or IP address. Your FTP Server name is most often your domain name without the http://www in front of it. In some cases your FTP Server name may differ. This information will be provided to you by your hosting account provider.
  2. Enter your FTP Account Username. If you are going to create a new FTP account, enter the new account name at this time.
  3. Enter your FTP Account Password. If you are going to change the password, enter the new password at this time.
  4. Enter your Web Root. This is optional. If your server has undergone any changes, that might demand a change to the web root, you can enter the new web root now. It is highly unlikely that you will need to use this feature. If you do, you may want to contact ~~appName~~ Technical Support and get a new installation done.
  5. Validate the data entered. Click on the red "You must click Here to Test Your FTP Info before saving!" link. This will validate the entered data will ensure that the update to the FTP information will be able to be completed correctly.
Maintain FTP Image

Once the "You must click Here to Test Your FTP Info before saving!" link is clicked the following pop-up window will open if all of the entered information is valid.

Maintain FTP Image

If some of the information entered was entered in error, you will receive the following or a similar error message. The most likely cause of a problem is the incorrect entry of the Web Server/IP address information.

Maintain FTP Image

With all of the entered information validated the "Set FTP Info>>" button on the Change Your FTP Info window will now be active.

Maintain FTP Image

Click on the "Set FTP Info >>" to update your FTP data. A successful update will open the following window.

Maintain FTP Image

You can now use your Hosting Account's administration panel to update the FTP information within the server. Please be sure to use the exact same values for username and or password to ensure that all will continue to work properly.


Background:

It is good security policy to update your FTP information on a regular basis. It is also good policy to update the FTP Information (username and or password) at any time you have given this data to an someone else. Follow this procedure to update your FTP information within ~~appName~~ and then update the this information on your server.

NOTE: The FTP data that is found within ~~appName~~ is not communicate to any other website or transferred in any way shape or manner. This data remains safely on your hosting account and is not available to any other party including ~~appName~~. Please follow the above recommended security policies and update your FTP information whenever you have communicated it to a third party.